Liquor Branding

Well branded liquors are served when the customer does not specify the brand of liquor they want. Mixed drinks usually contain well brands because customers when ordering specify the drink and not the type of liquor they want. For instance a gin and tonic would call for a well brand if the customer said Bombay Gin and tonic that is what they would receive. Often well brands are purchased more because they are often part of mixed drinks.

To open a bar specializing in whiskey would be interesting. There are a lot of brand to choose from. In my establishment I would choose to serve Irish, Canadian and Scottish brands because all of these categories are enjoyed by people. Depending on you location and the customer you attract will determine what you sell. I would like to draw people from all walks of life so you need a variety of choices to choose from.

Top shelf and premium brand liquors are often purchased in shot glasses. The liquor is well made and smooth enough to enjoy on it’s own. After a long day of work or a nice meal a shot of your favorite liquor is like the icing on the cake.

Pricing of liquors will be according to cost and popularity. Irish would be the highest in price because of their popularity and cost. Pricing this beverage at $20 to $15 shot because these would be the best aged product in this category.  Scottish whiskey would follow next also because of popularity and cost. The price range for Scottish whiskey would be $15 to $10 shot.  US whiskey would be the least expensive. US whiskey would be priced at $10 to $8 shot.

Having the highest percentage of Irish whiskey 50% would be beneficial because these brands are more popular. With 30% Scottish whiskey based on popularity of the product and sales. Last but not least US whiskey would be carried at 20%