Everyday Italian
I graciously chose "Everyday Italian" with host
Giada DeLaurentis..Born In Rome Italy she and her siblings and mom moved to
Southern California after her parent divorced. She grew up around Italian food
and cooking and thus became well known and started on the Food network channel.
Three segmentation would be demographic, Geographic and
Psychographic.
Demographic because the customers she is targeting into
neighborhoods of lifestyle categories.Geographic because the market is done by
region of a country or the world, in her case shas depicked the country (Italy)
and the food network is seen all over the world. The market size is huge and
climate is not an issue because you can watch the channel indoors. She does
however go to different places to show teh customers who watch different ideas
of shopping, how to purchase at the market and foods from other places as she
has visited them. Psycholographic is on the basis of personality, motives and
life style. It is clear that her personality wins the show, she is very
attractive and is a very pleasent person in real life and on the show. Her
lifestyle that she portrays in her show "Giada at home" is just that,
what you see is what you get. She is a real and genuine as they come.
The target market for her show is really anyone but people
who want to learn "Everyday
Italian" can watch her show and cook with ease as she makes it simple. I
have made many of her recipes and they are so good. My favorite is like a
"kabob" but with Swordfish wrapped in Pancetta and marinated in Olive
Oil and spices and cooked over an open fire or grill. I think what differentiates her from the
others is she is younger and has a pleasent demeaner about her. What appeals
customers to her show is that her recipes are easy to make, easy ingredients
and tatse delicious, if you dare to try them. She has inspired me to love her
personality, her cooking and her cookware that are sold at Target. I am
parshall to all Italian cooks on This network as I have been to Italy and
learned how they cook there from my Family in Italy. They have worked for a
well known restaurant and bakery and shared their cooking skills with me.
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