Wine Menu Pricing

Wine Menu Pricing Learning to communicate menu pricing to your staff is a critical skill to develop. Here is an example for  XYZ Restaurant:
To:	Mr. Owner
From:	Joseph Smith
CC:	[Recipient names]
Date:	12/7/2014
Re:	Wine menu and pricing
Comments:	Dear Mr. Owner, Enclosed you will find a wine menu listing that I have organized according to category. I have also established a $6 to $25 pricing range for the selected wines by the glass as you requested. The prices were established for each selection by first determining a cost per bottle by dividing the total cost per case (if they come by the case) by the number of bottles per case. Once the price per bottle was established, that number was divided by the number of ounces per bottle. After obtaining the cost per ounce that amount was multiplied by a standard portion size of 5 oz. per serving to arrive at the final cost per serving. After determining the cost per serving, a cost-to-sales percent of 20% was added to arrive at the selling price per serving of each glass of wine. The wines are listed on the menu grouped as whites, reds, sparkling, and dessert for easier identification to the customer, and to articulate the food pairing recommendations of each type of wine. This listing is a starting point for the wine menu and can be adjusted to meet any future addition requirements. The 20% cost-of-sales was added to maximize profit potential from each sale and will be monitored regularly by management and adjusted accordingly to ensure these results are constant. I hope that these recommendations meet your approval and I will adjust any items that have not met with your satisfaction. Sincerely, Keith D. Bell

 

Wine by the Glass Menu      

 White Wines

Chardonnay can range from crisp and light with a bright minerality (i.e. Chablis) to rich and weighty with notes of apple pie and butterscotch. $6.00

Pinot Grigio is increasingly the white wine of choice. It is Pale green with subtle white fruit and spice characters $10.00

Riesling Along with Chardonnay, Riesling is considered to be one of the finest white grapes in the world, producing a whole range of styles from bone dry to lusciously sweet. The best wines are incredibly long-lived, elegant and racy. They become increasingly complex with age.  $12.00

Sauvignon Blanc Although Sauvignon Blanc is best-known for its dry wines, it also makes some luscious sweet wines, particularly when affected by noble rot or botrytis. The most famous example of this can be found in Bordeaux where, blended with Semillon and Muscadelle. $9.00

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Red Wines

Cabernet Sauvignon is arguably the most famous of all red grape varieties and one of the most widely grown. Small and thick-skinned, Cabernet grapes produce deeply-colored wine, rich in black currant, mint and occasionally green bell pepper flavors along with firm tannins that enable the best wines to age for decades. $7.00

Malbec  is blended with Cabernet Sauvignon, Merlot and Petit Verdot in Bordeaux and with Tannat and Merlot in Cahors. In Argentina, Malbec excels in its own right and often benefits from oak aging. Its ripe tannins and lush flavors make it a perfect partner for steak $12.00

Merlot is deep purple in color and generally known for its smoothness, forest fruit aromas and flavors of plums and black currants. When barrel-aged, it often has even more silken richness as well as oaky characteristics reminiscent of tobacco and spices. Merlot also makes delicious rosés, usually full of ripe berry flavors. $10.00

PinotNoir Being thin-skinned, Pinot Noir makes a noticeably pale wine, but one with intense perfume and flavor. When young, its aromas range from freshly crushed raspberries or strawberries to plum jam. With age, Pinot Noir often shows violets, game or truffles. $14.00

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Sparkling Wines & Champagne

91-Point Prosecco

Alessandro Gallici Prosecco Brut NV When Italians mark a celebration, they choose Prosecco over Champagne every time. Its joyfully light and crisp no wonder its increasingly popular in wine bars and restaurants across America.

The wonderfully fruity Prosecco grape has grown in the hills around Venice for centuries, and at his specialist cellar Alessandro Gallici carefully crafts one of the finest youll find. $20.00

Debut Release from Champagne Royalty

Champagne Virginie T Brut NV Virginie Taittinger has been dubbed ‘the princess of Champagne’ in the press, thanks to her famous family’s long history in the region. Now she’s struck out on her own, and you can be among the first in the U.S. to taste her debut release $25.00

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Dessert Wines

The Italian Dessert Classic

Domini Veneti Recioto Valpolicella DOC 2010 Recioto della Valpolicella is one of Italy's great sweet reds. Working their magic in the heart of the premium Valpolicella Classico wine zone (in Verona), the talented team at the Domini Veneti estate air-dried their premium Corvina and Rondinella grapes for months, to ensure that each grape would be a raisined knot of sweet black cherry flavor. $12.00

1969 Vintage French Rarity Maury is one of southern France’s great Vins Doux Naturels — fortified wines made in the same way as Port. At 41 years old, this rare treasure has intense aromas of chocolate, fig and spice, then mellow sweet plum flavor. $15.00

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